On March 29, MRCDC hosted a Social Media Management Workshop at the Father Ryan Arts Center that attracted 23 community partners who learned social media best practices, strategies and how to use popular tools from industry expert Amanda King.
Realizing the critical role social media plays in connecting community partners and residents, MRCDC invited King, our marketing consultant, to lead the audience through a one-hour interactive class on the ins and outs of social media management.
Taking into account that audience member’s skill levels were across the board, King kicked off the workshop with an overview of the basics of social media and what to do before one even starts posting. She went over the importance of defining a goal for one’s intended social media campaign and which channels are appropriate to use for the audience one is trying to reach.
King then walked the class through blogging best practices and Search Engine Optimization, how to use hashtags when posting on social media channels and how to grow one’s following.
“The Social Media Workshop provided me with tangible ways I could begin to turn my social media “footprint” from distraction to action,” said Leah Marmo, who attended the workshop. “Amanda showed us how to utilize social media spaces like Twitter, Facebook and Instagram as vehicles for community engagement, event promotion and information gathering.”
Tracey Pedersen, who manages the McKees Rocks Historical Society Facebook page attended the event. She said she liked how the presentation was filled with tips and tricks “for us social media gurus who love to get the word out.”
Pedersen added, “The workshop presented loads of knowledge, such as the use of the @ sign to tag people and organizations, how to connect social media accounts in Instagram, the program Canva and scheduling tools like Hootsuite and Buffer. The presentation was outstanding!”
Marmo said she learned many more creative ways to connect with others and how to effectively use digital spaces as tools to further develop programs and ideas.
“I would love to attend more workshops to further develop my social media presence,” she said.
MRCDC will continue to offer Social Media Management Workshops to the community based on interest. If you’re interested in attending a future workshop, contact MRCDC Marketing & Communications Manager, Heather Franz.
- Sto-Rox Artists and Designers Wanted For Local Snapchat Contest ( March 15, 2017 )
- Survey results! Pilot project to help residents improve their neighborhood ( March 8, 2017 )
- Introducing: Annemarie Malbon, Neighborhood Stabilization Intern ( March 8, 2017 )
- “A Gathering of Sons” opera featured during 7th Annual African American Celebration of the Arts at Ryan Arts & Culture Center ( February 6, 2017 )
- Yoga in the Rox Series Launches with Roxian Roof Top Edition ( August 30, 2016 )
- Run Your Rox Off 5K & 1 Mile Walk Returns Fall 2017 ( April 26, 2016 )
- New Middle School Arts Program To Showcase Artwork, May 12 ( April 20, 2016 )
- “Caffeinated” Film Screening to Raise Funds for Parkway Theater ( January 1, 2016 )
- Jingle Bell Rocks Attracts Over 600 People ( December 2, 2015 )
- Ring In the Holiday Season with Jingle Bell Rocks, Nov. 18 ( October 27, 2015 )
- Sto-Rox Artists and Designers Wanted For Local Snapchat Contest
- Email? Snail mail? Phone? No matter how you do it, ask your legislators to expand NAP for distressed PA neighborhoods
- Survey results! Pilot project to help residents improve their neighborhood
- Pete Spynda, self-styled madman, reaches out to youth with new teen programming at Ryan Arts
- Introducing: Annemarie Malbon, Neighborhood Stabilization Intern
- March 2017
- February 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- December 2014
- November 2013